Blog

Common Facebook marketing mistakes

Facebook has grown rapidly in the past decade and now boasts over two billion monthly active users. These users are constantly liking, sharing, commenting, and posting on the platform. Many businesses see this as an opportunity to grow their customer base so they integrate Facebook advertising into their marketing strategies. To guide you, here’s a […]

Which web browser is the safest?

Enterprise cybersecurity is a holistic system that involves employing security practices at every level of use. This includes picking out the most secure application for web browsing. Consider the security features of these popular web browsers when picking yours. Microsoft Edge Microsoft Edge, Windows’ current default browser, is an improvement over its predecessor Internet Explorer […]

5 Security issues to look out for

The security of your systems and technology is a constant battle, and one you will likely never completely win. There are significant steps you can take to secure your systems, but having knowledge about your systems is one of the most effective tools. If you know how your systems can be breached, you can ensure […]

Site engagement: Why you should measure it

Is your site getting a large amount of traffic, but you’re not seeing a product or service sales boost? Many small business owners face this dilemma at one time or another. The fact is that a large number of visitors doesn’t necessarily translate into engaged customers. A crucial metric that you should look into is […]

Microsoft Office 2019 vs. Office 365: A comparison

Microsoft Office is one of the most popular productivity suites for businesses. Over the years, Microsoft has released several versions of the product, all of which were designed to target different users or update outdated features. Two of the suite’s latest iterations, Office 365 and Microsoft Office 2019, contain many of the same standard applications, […]

3 Cloud service models for your business

Cloud computing has become a staple in business strategy and IT architecture over the past couple of years. The functions and benefits of using the cloud let businesses seek to adopt new business models, obtain valuable insights from massive amounts of data, manage workloads, and gain competitive advantage. But cloud adoption can be tedious, and […]

Represent your business properly on social media

Social media accounts for businesses are invaluable tools enterprises use to reach out to their client bases to fully understand their needs and wants. Make sure your social media manager understands the proper way to interact with people online, especially those with bad things to say about the company. Online reputation management mistakes As long […]

A complete guide to juice jacking

Smartphones have become such a vital component of the modern lifestyle to the point that we are always glued to them. And as our time with our gadgets increases, the need to recharge them while we’re on the go also increases. When you’re nowhere near your charger and your juice runs out, that public charging […]

Save time with Bookings by Office 365

We all undeniably have hectic schedules, and they’re made even worse with unorganized meetings, impromptu playdates, and unscheduled yoga classes. To move or cancel appointments, your clients would generally have to pick up the phone and call someone, which can be a drag. But with Microsoft Bookings, clients can schedule and effortlessly manage appointments. In […]

Optimizing website images for SEO

Small- and medium-sized businesses are often tempted to relegate their search engine optimization (SEO) analyses to the free reports offered by online platforms like WordPress and Google Analytics. Unfortunately, those reports rarely provide the details you need to make improvements. One of the things they tend to glaze over is image optimization. Do images really […]